Site & Systems by Kerry Kay

Websites that run smoother because the systems behind them do too.

I design and build WordPress sites for small businesses and service providers, then connect the behind the scenes workflows so your days feel calmer, not more chaotic.

  • Clean, easy to use websites your customers can understand
  • Simple automations for contact forms, booking, and follow up
  • Support from someone who thinks in systems, not just screens

What this looks like in real life

A local owner can update hours without panic.
New inquiries land where they should.
Reminders go out without you chasing them.

Your site becomes part of how you work, not another thing to babysit.

In one sentence

I help small businesses and solo service providers build WordPress sites that are simple to use and quietly connected to the systems behind them: contact, booking, email, and follow up.

How your business actually benefits

A better website is not just about how it looks. It is about how your day feels when the small pieces are connected properly.

Less chasing, more clarity

Inquiries, bookings, and messages go to the right place automatically, so you do not spend your evenings sorting through scattered notes and screenshots.

Clients know what to do next

Clear layouts and calls to action help visitors move from “just looking” to “ready to book” without confusion or extra emails.

Systems that match how you actually work

We look at your current habits, tools, and comfort level and design workflows that respect your time and energy instead of fighting them.

Services at a glance

Most projects start with a simple conversation and a website review. From there we decide what level of support makes sense for your business and your budget.

Starter

Site & Systems Audit

A clear review of your current website and workflows, with a simple action list: what to fix, what to streamline, and where automations could help.

  • Website usability review
  • Form and contact flow check
  • Simple written recommendations
Standard

Website Refresh + Core Automations

For businesses that already have a site but need it cleaned up, clarified, and connected to a few key systems.

  • Updated layout and key pages
  • Contact and inquiry flows wired correctly
  • Basic email or booking connections
Custom

Full Build + Workflow Design

A ground up site build with intentional systems for how new clients find you, book you, and stay connected.

  • New WordPress site built for you
  • Custom workflow planning
  • Documented setup so you are not lost

Local shops
Solo providers
Clinics & wellness
Nonprofits

Real projects, steady systems

Here are a few examples of sites and systems I have worked on. Full case studies coming soon, with before and after details.

Community nonprofit site

WordPress site with intake forms, email list connection, and clearer paths for volunteers and families to get help.

Specialty service provider

Updated layout, simplified contact options, and a gentle follow up sequence so leads do not fall through the cracks.

Local creative business

Portfolio style site with clear service descriptions and a simple consultation booking flow that fits their schedule.

What “systems” and automations actually mean here

I am not here to bury you in software. I am here to map how people already move through your business and support that with simple, reliable steps.

1. Visitor finds your site

Your homepage makes it clear who you help and what they can do next.

2. They reach out

A form, email button, or booking link sends their information to the right place the first time.

3. You respond without scrambling

You have a simple way to follow up, track responses, and send key info without rewriting the same message over and over.

4. They stay connected

With their permission, they can receive updates, reminders, or newsletters so they do not forget you exist.

Tools I often work with
  • WordPress + trusted plugins
  • Simple email tools (like Brevo)
  • Contact and booking forms
  • Practical, low noise automations

The goal is a calmer workday, not more dashboards.

Let us see what your site and systems could look like

If you are curious about working together, we start with a short conversation. No pressure, no jargon. Just a look at what is working, what is not, and what could feel lighter.

Tell me a bit about your business and what you are hoping a better site or smoother systems might do for your day.

Start here

Prefer email instead of forms? You will be able to reach me directly here once the site is live.