Examples of calm, practical problem-solving
These projects show how I help organizations and individuals clarify their message,
organize their content, and build systems they can actually maintain.
Each example below focuses less on visuals and more on the thinking behind the work:
what was confusing, what needed structure, and how the final setup made things easier.
New England Missing
A volunteer-run nonprofit handling sensitive information, public trust, and a high emotional load.
I built the website from scratch and created the content and visuals so the organization could communicate clearly without losing compassion.
- Full website build from the ground up
- All site writing, page structure, and on-brand graphics
- Custom forms and intake flows designed for clarity and speed
- Automations that send key details to the team for immediate outreach and follow up
- A maintainable setup that supports volunteers doing high-stakes work
Focus: clear content, compassionate presentation, and systems that move time-sensitive information where it needs to go.
Private Detective Trainer
A training site that needed to feel trustworthy, organized, and easy to use.
I built the website from scratch, wrote the content, and created the logo, then connected payments and access so students can purchase and get into the video course automatically.
- Full website build from the ground up
- All site writing and content structure
- Logo and supporting graphics
- Stripe payment setup
- Automated access flow to the video course after purchase
Focus: credibility, clear training content, and a purchase-to-access flow that runs without manual back-and-forth.
PerkScout Weekly
A subscription-based newsletter focused on sharing practical savings and perks without burnout.
I built the website from scratch, created all content and visuals, and designed the systems that support consistent publishing.
- Full website build and content structure
- All writing, visuals, and branding
- Stripe subscription setup
- Automated subscriber flow into the newsletter system
- Email automation built in Brevo
- Custom logic and prompting to support repeatable, low-friction content creation
Focus: sustainable publishing, clear value for subscribers, and systems that reduce daily decision fatigue.
If this feels familiar
If you’re looking at your own site or systems and feeling stuck, overwhelmed,
or unsure what belongs where, that’s usually a good place to start a conversation.